Set the Pace, Lead the Race: A Recap of Ziptrak®’s Premier Sponsorship of Santos Tour Down Under 2024

We’re excited to share the success of Ziptrak®’s Premier sponsorship of the 2024 Santos Tour Down Under, held in Adelaide earlier this month. Beyond the thrilling world of competitive cycling, our sponsorship underscores our deep commitment to supporting our local community and engaging with a global audience.

As a business deeply rooted in the community, sponsoring this iconic event allows us to contribute to the vibrancy of our local surroundings, championing an event that brings people together. Our decision to sponsor the largest cycling event in the Southern Hemisphere, and the first stop on the UCI World Tour, is further fuelled by the incredible global exposure it brings to the Ziptrak® brand, reaching more than one billion viewers worldwide. This exposure positions Ziptrak®’s innovation in track-guided blind solutions on a global stage.

Ziptrak® Racer – Tour Village

This year’s Ziptrak® Racer activation in the Tour Village not only brought a thrilling experience but also featured an array of exciting prizes. Participants had the chance to win a daily random draw for a 35% off Garmin Cycling Products voucher, adding an extra layer of excitement for all attendees. Additionally, two Garmin Edge 540 Solar bike computers were awarded as prestigious prizes—one for the person covering the longest distance over the 20-second timeframe during the 10-day event, and another for the person who accurately guessed the max power output from Kristina Clonan, Commonwealth Games Gold Medallist Track Sprinter, on the Ziptrak® Racer, adding an element of anticipation to the competition.

We extend our sincere gratitude to Garmin Australia for partnering with us on this exhilarating activation. Their support, along with the provision of two Garmin Tacx NEO Bike Smart Trainers, added an extra layer of excitement to the competition, truly enhancing the overall experience for participants and spectators alike.

As a reward for the effort everyone who took on the Ziptrak® Racer challenge, we were delighted to provide Ziptrak® merchandise. Participants received a variety of goodies, including Ziptrak®-branded adult’s and kid’s hats, cycling socks, cooling towels, PVC tote bags, kid’s bike bells, and stainless-steel drink bottles. These prizes not only celebrated the spirit of competition but also ensured that everyone who engaged with the Ziptrak® Racer walked away with a memorable piece of the experience, creating lasting connections between our brand and the vibrant community of event-goers.

Tour Parade

The Ziptrak®’s Women’s Torso Vehicle attracted great attention in the Tour Parade, painting the crowds in Ziptrak® Blue and Yellow, as team members gave out the hugely popular Ziptrak® caps, cycling socks, cooling towels, and bike bells, adding a splash of colour and enthusiasm to the event, and further establishing Ziptrak® as a brand that resonates with the community.

Ziptrak® Sprint Jersey

Significantly, the Ziptrak® Sprint Jersey, awarded daily to the rider with the fastest times in the two Ziptrak® Sprint Zones, became a highlight for all involved. Presented to the winning cyclist on the presentation stage by a Ziptrak® team member, it added an extra layer of competition and recognition to the race.

Ziptrak®’s strong brand presence was evident through shade installations, branded signage in participating towns, the Ziptrak® Sprint Jersey, in race calls, on TV and broadcasting networks, and across paid and organic social media. This comprehensive visibility reinforced Ziptrak®’s innovation and presence in track-guided blind and shade solutions on a global scale.

Ziptrak® Client Events

We thoroughly enjoyed hosting several groups from our domestic and international Ziptrak® network for a series of corporate hospitality events, VIP wine tastings, and sun-drenched days at South Australia’s most spectacular scenic locations, all while taking in the track-side action of the race. It was a pleasure to share the excitement of the Santos Tour Down Under with our valued partners.

Adding a personal touch to our client events was our Ziptrak® Sponsored Athlete, Kristina Clonan, who graced two exclusive client events. Her insights into the world of competitive cycling not only enriched the experience but also fostered a deeper connection between our clients and the exhilarating Santos Tour Down Under.

Ziptrak® Retailer and Fabricator Competition

Leading up to Santos Tour Down Under, we ran an exciting competition within our network, encouraging participants to send us photos of their favourite Ziptrak® installations from 2023 and share why they love working with Ziptrak® in 25 words or less.

The prize, a VIP weekend for two to the Santos Tour Down Under with Ziptrak®, included return flights, three nights’ accommodation in Adelaide’s CBD, a VIP private lunch on Saturday, and a VIP Corporate Hospitality event on Sunday, complete with all transfers, was highly coveted and resulted in some truly impressive entries.

The competition was won by All About Shade, with their outstanding Ziptrak® installation at Lantern on the Quay in Perth (see above image). Travis and his team at All About Shade, secured their place by adeptly handling a challenging installation on a curved floor. Incorporating a fixed section with Ziptrak® Outdoor Sunscreen Mesh Blinds and Removable Posts, their innovative approach not only expanded the dining area but also greatly improved the ambiance and visibility of the venue space. Congratulations to All About Shade for their exemplary work and creativity with Ziptrak® installations!

Event Wrap Up

As we wrap on Santos Tour Down Under for 2024, we’re already thinking about fun new ways we can crank up the fun factor for 2025’s event!

Check out our Instagram and Facebook pages for more photos from the event’s festivities.

Photography by Ben Liew, Brenton Edwards, and Sam Oster.