Ziptrak® Brand Update
You may have noticed some exciting changes to our branding across our communications and materials. Here’s everything you need to know about our brand evolution.
Why is Ziptrak® updating its branding?
Our brand evolution reflects where Ziptrak® is headed. It’s an exciting step forward as we continue to grow. While the look is evolving, our commitment to quality and innovation remains unchanged.
What is changing?
Our visual identity is being refreshed across the board, including but not limited to our logo, colours, fonts, and packaging. You will notice these updates gradually appearing across our communications, materials, and products.
What is staying the same?
The things that matter most remain unchanged – the Ziptrak® name, our product quality, and the team you know and work with every day.
When will the new branding be fully rolled out?
We began rolling out our new branding in mid-2026, and updates will appear gradually across our communications and materials. We aim to complete the full rollout by mid-2027.
Can I still use materials with the old logo and colours?
Absolutely! There is no requirement for you to update your existing materials. You are welcome to continue using them alongside the new branding as we transition.
Do I need to do anything?
No action is required from you at this stage. If you use any Ziptrak® branded materials, we will be in touch with guidance and updated assets when the time comes.
Who can I contact if I have questions?
Please reach out to your Ziptrak® representative if you have any questions. We’re happy to help.